Jenna Kutcher

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying clients, driving profits for YOU… all while automating the process?

Yeah, I thought so. 

It's time to make Pinterest work for you (and your dreams!)


Let's talk about it:

Logging in once a week to set your strategy and know it's working for you every single day? 

Generating revenue on demand using one of the biggest FREE traffic generators out there?

Authentically positioning yourself as an expert in your industry and then knowing how to brand your boards to build that know, like, trust factor?

Mastering intentional viralness to grow in a fast, sincere way that will serve your audience?

Can you imagine...


Are you ready?

Does Pinterest feel like a platform you *should* be able to use for your marketing but try as you might, you aren't sure how to make it work for you? 

You love the idea of being able to scroll through Pinterest and make it actually do something for your business, but you're not quite sure how it all works... 

You know your dream clients are on there, you know they are searching for products and services to buy (ahem, YOURS) but you're completely lost on how to actually capture their attention and get your work in front of them. 

So you’re cracking open another La Croix/pouring another cup of coffee/heating up another cup of tea (you’re at your desk a lot), day-dreaming about how pinning images could actually be a part of your job description...

....and you're ready to put some strategy behind those pretty boards and pins. 

That's what I'm here for.

You're hanging out on Pinterest everyday searching for healthy recipes, the latest fashion trends, and you might as well make it part of your marketing strategy. 

You have something great to offer but you're struggling to get traffic to your site. Let's be honest, how can you sell something if no one knows you exist? 

You're ready to get the competitive edge on Pinterest (while everyone else is busy hanging on Instagram and Facebook!) because a platform where you don't have to "pay to play" sounds mighty good right now! 


Let’s kick off the lab with five 15 minute assignments that will set your business up to take advantage of one of the greatest traffic streams available today and prime your account to implement the strategies taught in the course.

From setting up your analytics to strategies to put your best foot forward in the new business profile and insider tips to make sure your pins stand out from the rest with rich pins, a claimed website and a clean profile. If you’re just starting out in Pinterest or if you’re converting from using it personally to implementing a strategic strategy, this kickstart is for you and will guide you through the process. 

Kickstart Your Account


What does that mean for you?

You can start with confidence knowing that you're account is ready to drive big results for your business. You get to fast track through all the things you'd spend hours searching for on Google with clear assignments and walkthroughs so that you know with ultimate confidence you're starting off your strategy on the best foot forward (with all the bells and whistles that are available to you!)

module 001

Let's kick off the course with understanding WHO it is you're trying to reach and then knowing WHAT to pin in order to reach them and encourage them to interact with you. We need to know who your dream client is and how you can show up in their life in big ways (especially on Pinterest) so that their eyes are on you and they are ready to take action. 

It's about pairing the right offer with the right people on the right platform, so this module will walk you through the WHAT once we know the WHO. Stop trying to market yourself to the masses, let's pinpoint who exactly your ideal client is and then develop a strategy to help them find you, book you, love you, and refer everyone they know to you! 

Clarify Your Client and Content

Module 001

What does that mean for you?

When your ideal clients start finding you on Pinterest, engaging with the pins you create, and get direct links right to where you want them to land, they will feel invited (and encouraged) to know you, love you, and work with you. Your business will transform (so will your bank account!) As for your stress level, we both know it’s a whole lot easier having an actual strategy than just pinning whatever is pretty and hoping it lands in the laps of your dream clients, am I right? 

module 002

Now that we’re clear on who we are pinning for and what content we’ll be pinning, let’s talk about strategies to grow your account quickly and attract that dream client daily. This week you’ll learn how to create a true, sound strategy around Pinterest!
I'll teach you the strategy that resulted in 400% and 500k increases in our overall traffic and monthly viewers. You'll get step-by-step instruction on why SEO and Pinterest go hand in hand (and how to execute it!) From which images to pin to how to create compelling descriptions, the simplest way to design incredibly (and eye-catching content) to linking it in the right places on your site. This is where we take the power and insert it in to your pinning game. 

Powerful Pinning Strategies

Module 002

What does that mean for you?

You're going to get the nitty gritty insight on not just what works on Pinterest now but how to create a system that works for your own business! I'll help you learn how to convert all this new traffic you’ll be getting to your site so you can continue to serve. We'll breakdown how to go viral, how to design pins, how to write descriptions that work, how to use hashtags and more... that's right, no more guess work for you!

module 003

If you know anything about me, you know that I am obsessed with automation. I mean, how could you not love the fact that you can set up systems that work for you while you're out there living your life? Well, the same goes for Pinterest: you can automate it. In this module you will learn how to not only set up your system (so it's running without you!) and how to analyze the results you're seeing. 

Analysis will help you as you test out new strategies, try new techniques, and aim for big results. Knowing how to tweak your strategy will yield even greater results as you continue to build out your Pinterest efforts. 

Automating and Analysis

module 003

What does that mean for you?

You'll get back more time (YUP, I said it!) because less work, more life is what I strive for! Not only can you set up a bigger system with bigger goals but you will also learn how to actually look at the results and make them better as you go. What good is progress if you can't measure it? This module will walk you through two of my favorite things: automation and analysis. 

bonuses, YAY

And right when you hop in, you’ll get lifetime access to:

 - Exclusive invitation to our group Pinterest boards meaning we allll get to share audiences and content, growing as a community. 

-  A daily Pinterest checklist to break it down for you so you’re spending less than 10 min a day and keep you on track! 

- Pin templates to customize and make your own (and a video tutorial of how I design our pins each week!)

- A quick start video to our automation platform: Tailwind, so you can batch schedule your pinning, loop your pins and join our tribe.

- A video of my exact workflow from start to finish showing you how I get my results each week (so you can do the same!) 

Extras for You 

Alllll da bonuses

Let's be honest, we all love a good cherry on top! That's why bonuses are so fun and an awesome way to get you alllll the things you need to see true success on Pinterest. You get this course for a lifetime, so it's yours to keep and take for years to come. 

back to 001

I feel like a pinning badass!

Since joining The Pinterest Lab (starting at ZERO) I have gained 64k monthly views on my pins and 2,000 new followers! I now feel totally comfortable with the process of scheduling pins and I LOVE using Pinterest for my business. I feel like a pinning badass. 


I've 10x-ed my traffic

Since joining The Pinterest Lab I have increased my traffic tenfold and grown my email list from 30 people to over 500! My writings are finally being seen by more than just my mom, which has boosted my confidence and given me so much inspiration for more things I want to create. 


Facebook and Instagram just don't compare.

OMG! I've grown my Pinterest traffic by leaps and bounds. And, when I started tracking it against other social tools like Facebook and Instagram (bless their hearts) they just didn't compare. Pinterest is, hands down, the biggest traffic and lead source for my business. I've since paired this with email list building and now I'm growing my list like a champ, too. 


I made a sale days after implementing

Before I joined, I felt overwhelmed with social media, I couldn't keep going in the same direction with social media. Felt more intentional with my social media usage, freed up hours and hours that I used to spend clicking and hoping it would drive traffic, I increased my traffic + sales significantly and even made a very first sale on a brand new website just days after implementing.


My competitors aren't using pinterest

Before I joined I felt unsure on how a local service based business could use Pinterest to target clients. I was shocked at how easy it was to learn and implement. I’ve gained confidence in using Pinterest for my business, increased traffic to my website, and found a source of marketing that none of my competitors are really using.


My views increased 1,ooox 

I was afraid that I just wouldn't be successful. Since joining The Pinterest Lab with Jenna Kutcher, I’ve increased by monthly Pinterest views from just 300 to over 30,000! Now? 56 % of my referrals to my website come directly from Pinterest. 


people are finding my website now

Before joining The Pinterest Lab I felt lost about how to utilize Pinterest for my business. Now? The Pinterest Lab gave me a total confidence boost in how to manage my Pinterest! I have noticed that I am getting lots more interaction on my page and my board "my work" has the most clicks so I am stoked people are finding my site through Pinterest!


I know I need this!

The Pinterest Lab was created for the creative entrepreneurs who love the platform but are ready to add it to their strategy. They want a complete system, a step-by-step roadmap to show you exactly how to us Pinterest to drive traffic, create viral content, and convert page views into profits! What would it look like to focus on a platform that doesn't make you pay to play so that you can see results for FREE while automating a marketing system that will work for you (even while you're sleeping!) The total value of the course is: $1,500, but... 

You can get started TODAY for just one payment of $59 (with three more monthly payments of $59) or, for the best value,                                       

What will it cost me? 

one payment of $197. 

I'm ready to jump on in for one payment of $197

Let's do the payment plan, 4 payments of $59

I'm Jenna Kutcher with no relation to Ashton (bummer!) I left my corporate job at the age of 23 with nothing more than a dream and a $300 Craigslist camera. Since then I've built a 7-figure business combining my love of photography, my obsession with marketing, and my desire to inspire and educate the world on how to make a living doing what they love. Oh, and I love naps... a lot.  

Oh, and a little more about me...

WANT TO KNOW EVEN MORE? go stalk my Pinterest Boards

A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Pinterest Lab will look a little different and that’s the beauty of it.

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 


A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!) 

Q: How long will I have access to the content? Will the course expire? 


A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Pinterest Lab is that our students span across hundreds of industries. Pinterest is a platform where your work can stand out, no matter what you do! 

Q: I’m a ____fill in the blank____ , will this work for me? 


A: Here is what The Pinterest Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to spend hours upon hours behind your screen each day to make it work for you. In fact, I’m going to teach you how to feel empowered your in marketing strategy! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond your online life and in finding your voice and groove so that you can get the right sets of eyes on your work! 

Q: I’ve bought other Pinterest courses before and have been disappointed. I’m worried this is “just another Pinterest course.” How is yours different? 


A: Since this is a go-at-your-own-pace course, it will differ for everyone. We’ve had students netflix binge it in one day. The video content totals just under 2 hours and you can be on your way to a Pinterest strategy in no time. I recommend you listen to the modules once or twice, spend time completing the workbook and then implement. I love that you can pause during your busy weeks, take the modules on the go and revisit a lesson when you’re feeling stuck.

Q: My time is limited, how much time will I need to set aside each week for the content? 


A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 


A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to grow a following and learn who you're speaking to (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!  

Q: I don’t have a business or product quite yet, why should I join now? How will this help me? 




Last Updated March 2018

We at (“Jenna Kutcher,” “we,” “us,” or “our”) have created this privacy policy (this “Privacy Policy”) because we know that you care about how information you provide to us is used and shared. This Privacy Policy applies to our information collection and use practices: (i) online when you visit any of our websites, including, without limitation, (the “Websites”); and (ii) offline when you provide information to us.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Service.

Acceptance of Terms

By visiting any of our Websites, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Service, both of which govern your use of the Websites. By providing us information offline, you are also agreeing to the terms of this Privacy Policy.

The Information We Collect

In the course of operating the Websites and/or interacting with you, we will collect (and/or receive) the following types of information.


When you sign up to receive any of our newsletters, respond to a survey, register for a class, or purchase any product or service, you may be required to provide us with personal information about yourself, such as your name, address, email address, and phone number. We do not collect any personal information from Visitors when they use the Websites unless they provide such information voluntarily, such as by registering or sending us an email or signing up for a newsletter. All information we collect and/or receive under this section is collectively called “Personal Information.”


When you place an Order, you must provide us with certain information about the products and services you are seeking to purchase. Such information is collectively called the “Order Information.”


When you wish to purchase a product or service, you will be required to provide certain information in addition to the Personal Information and Order Information noted above. Such information may include a debit card number, credit card number, expiration date, billing address, activation codes, and similar information. Such information is collectively called the “Billing Information.” Although we will have access to the Billing Information, it will also be collected and processed by our third-party payment vendors pursuant to the terms and conditions of their privacy policies and terms of use.


In addition to the information noted above, we may collect additional information (collectively, the “Other Information”). Such Other Information may include:

a. From You. Additional information about yourself that you voluntarily provide to us (e.g., via a survey), such as household income range, gender, product and service preferences, and other information that does not identify you personally.

b. From Your Activity. Information that we automatically collect when you use the Websites, including, without limitation:

IP addresses, which may consist of a static or dynamic IP address and will sometimes point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data; and Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data. c. From Cookies Information that we collect using “cookie” technology. Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to help us collect Other Information and to enhance your experience using the Websites. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites may not function properly.

d. Third-Party Analytics We use third-party analytics services (such as Google Analytics) to evaluate your use of the Websites, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the Websites and mobile and Internet usage. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Websites, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy.

For more information on Google Analytics, including how to opt out from certain data collection, please visit Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Websites.

e. From Other Sources. We also may collect or receive information from third parties, such as Facebook and/or other third-party social media sites.

Information Collected by or Through Third-Party Advertising Companies

We may share Other Information about your activity on the Websites with third parties for the purpose of tailoring, analyzing, managing, reporting, and optimizing advertising you see on the Websites and elsewhere. These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect such Other Information for such purposes. Pixel tags enable us, and these third-party advertisers, to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site.

Accessing and Modifying Personal Information and Communication Preferences

If you have registered for the Websites, you may access, review, and make changes to your Personal Information, Billing Information, and certain Other Information by following the instructions found on the Websites. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Jenna Kutcher marketing email. Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
How We Use and Share the Information

We use the Personal Information, the Order Information, the Billing Information, and the Other Information (collectively, the “Information”) to provide our services; to process Orders; to administer our rewards and promotional programs; to maintain and improve our Websites and services to you; to solicit your feedback; and to inform you about our products and services and those of our third-party marketing partners.

We may also use and/or share Information as described below.

Jenna Kutcher will access, use, and share the Information as required to process your Orders and provide support to you. In order to provide our services and administer our rewards and promotional programs, we may share the Information (excluding the Billing Information) with our third-party promotional and marketing partners, including, without limitation, businesses participating in our various programs. With your permission, third-party applications or services may access your Personal Information. We use standard OAuth (open authorization) to enable you to give permission to share your Personal Information with other websites and services, such as Facebook and Twitter (e.g., when you agree to a pop-up requesting you to allow another application to access your account information). We also use OAuth to allow us to share information about you that is stored by us without sharing your security credentials. We may employ other companies and individuals to perform functions on our behalf. Examples may include providing technical assistance, Order fulfillment, customer service, and marketing assistance. These other companies will have access to the Information only as necessary to perform their functions and to the extent permitted by law. In an ongoing effort to better understand our Visitors, customers, and our products and services, we may analyze the Order Information and Other Information in aggregate form in order to operate, maintain, manage, and improve the Websites and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to current and prospective business partners and to other third parties for other lawful purposes. We may share some or all of your Information with any of our parent companies, subsidiaries, joint ventures, or other companies under common control with us. As we develop our businesses, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, sale of assets, dissolution, or similar event, the Information may be part of the transferred assets. To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Jenna Kutcher LLC or others.

Information You Share

Please keep in mind that whenever you voluntarily make your Personal Information available to third parties — for example on message boards or web logs; through email; during webinars, classes, telephone conferences, or coaching calls; or in comment or chat areas — that information can be seen, collected, heard, and/or used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.
How We Protect the Information

We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Websites may not be secure, and you should therefore take special care in deciding what information you send to us via email.

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We do not knowingly collect Personal Information from children under the age of 13 through the Websites. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide Personal Information through the Websites without their permission. If you have reason to believe that a child under the age of 13 has provided Personal Information to us, please contact us, and we will endeavor to delete that information from our databases.

California Residents

Jenna Kutcher does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

External Websites

The Websites may contain links to third-party websites. We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing the Websites and/or using our services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Privacy Policy

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the course. We offer a 30-day refund period for purchases. However, in order to qualify for a refund you must submit proof that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund.

The work that you need to submit with your request for a refund includes ALL of the following items:

+ Proof of completed course workbook
+ Completed kickstart guide (with screenshots showing it was completed)
+ A live link to your Pinterest account showing consistent posting
+ We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 30 days, with the required coursework at the time of your refund request, you are required by law to complete the remaining payments of your payment plan.

All refunds are discretionary as determined by Jenna Kutcher LLC. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis. If payments are not made on time, you agree to pay interest on all past-due sums at a rate of 1.5% per month or the highest rate allowed by law, whichever is greater.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at:!

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