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Meet Jenna

Educator, Digital Marketer, Podcaster, Hype-woman, Overachiever, Mama and BFF who brings the snacks. I'm glad you're here. Now let's get to work.

hey there!

I'm Jenna Kutcher

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Pinterest

BROUGHT TO YOU BY

Jenna Kutcher

THE 

LAB

The 4-step no-fluff process to driving traffic with Pinterest in under an hour a week

“Hold up—this chick’s pin looks like it drives to something I could totally talk about in my content or website.”

Somewhere between the sweater goals and gallery wall dreams it hits you: this website’s basically a search engine, sitting pretty and ready-made to push traffic to your online content.

Content like yours.

But even though Pinterest feels like a platform you should be using, you're not sure how to make it work for you.

If that strikes a nerve, stay with me.

Ever been scrolling on Pinterest and thought...

There's that boss-streak inside you that has a hair-toss moment when you step into your zone.

When you get going about the products or services you offer, your eyes glaze over with passion: you LOVE talking about what you do. 

If so, we're kindred spirits. :)

I was proud of my work, wanted to post it, share it, and tell the whole back story to it all on my website, social media sites and blog.

But for years, I'd felt like I was checking all the "you're supposed to do this" boxes... but I felt like I was scratching the surface on traffic. Where were my people? And shouldn't I be able to automate this, so these posts come up over and over again?

You and I are multi-passionate creators. We're building trust-worthy brands worthy of traffic.

But the reputation of a tool like Pinterest is for stylish capsule wardrobe shopping guides, killer meal plans for the week, and that secret board you have of your [wedding/baby/gift giving prowess/insert your thing here].

And I'm here to tell you it can be more than that. 

Way more.

Perhaps you don't *really* need another social media platform. Perhaps you're the same as me. You get fired up creating content, services, and offerings that help your audience.  Perhaps you've done the SEO hacks to your website, but you're still not seeing it translate into profitability. Perhaps you veg out on Pinterest for some good ol' fashioned escapism, but aren't quite sure how it works for your business.

You know your dream clients are probably on there—isn't everyone? 

You know she's searching and scrolling past products and services to buy. 

But you're completely lost on how to actually capture their attention and get your work in front of them. 

The problem is that you're taking Pinterest at its "Most Likely to Be Martha Stewart" superlative and not realizing the killer marketing traction it could drive to your website on autopilot.

The more you set your brand up to generate traffic on autopilot, the more you get to relax a bit on the feeling like you have to constantly post.

Loyal, comment-happy—even semi-obsessed!—followers, who happily invest in your biz as new clients, because your feed reads like a mini-magazine written just for them, and they’ll line up at any chance they’ve got to work with you and gobble up what you’re cookin’.

An audience anxiously awaiting to engage with your next heartfelt post, to flip out at any announcement of a spot open to work with or collaborate with you, because your content speaks right into their bones.

Sales driven through authentically-crafted posts FULL of life that flip the scammy salesman pitch upside down, which turns into you actually starting to write yourself a well-earned paycheck.

A voice so instantly recognizable that fans spot your words and work from a mile away, letting you make your mark on the world in a BIG way.

And if you spent more time positioning the right content in front of the right people, you’d have:

Are you ready to use Pinterest to attract the RIGHT people, drive traffic to your site and convert those visitors into paying clients, driving profits for YOU… all while automating the process?

Yeah, I thought so. ​​​​​​​

Let’s put some strategy behind those pretty boards and pins. 

Step back and get ready to read the "I found you clicking around on Pinterest" emails.

In three years, I went from Pinterest driving zero traffic to my content to 25,000 visitors every month and an average of two million views on my profile and I've helped more than 12,000 others explode their traffic too.

I've taken everything I've seen and learned from making Pinterest a #1 traffic driver for my business and turned it into a 4-step, fluff-free, done-in-a-day online training program for multi-passionate business owners like you.

I’m handing over the step-by-step system I used to get there... to you.

what? Heck yes! 

The Pinterest Lab

Introducing

What’s Inside the Lab

While everyone’s off hanging out on Instagram & Facebook, you’ll be pinning your way through

You didn't start your business to become a 24/7 marketer ... but now that you're here and see it's part of the game, let's kick off with understanding WHO your ideal client is and WHAT that means for your Pinterest strategy. It's all about pairing the right people with the right pins.

I also walk you through comprehensive keyword research and then show you how to infuse those words into your profile. You'll see what boards to create and how the JK 5 ties into building a magazine-style board strategy that lures in your dream clients. Plus, we'll master what to actually NAME your boards so they show up in search.

Clarifying Your Client

Module 01

This module is all about the anatomy of the perfect pin and that starts with creating a content plan. I’ll show you how to batch your work, know exactly what your audience is looking for from you and create content that is ready to go viral on Pinterest. 

Next you’ll learn how to turn that content into the perfect pin from the graphics to the title, description, and keywords to get your pins into the smart feed. Finally, I walk you through how to create 10-15 pins per piece of content so that we’re consistently bringing fresh pins into Pinterest: the key to success.

Planning Your Content

MODULE 02

Want traffic just DRIPPING onto your website at a steady pace? Want to have a nearly set-it-and-forget-it traffic strategy? Want to wake up to cool "found ya on Pinterest" notes from your potential clients? Yeah, me too. I’ll help you create a plan to convert your new traffic into paying clients. I’ll show how you can integrate Pinterest with other platforms to blend your marketing efforts (so you’re creating smarter not harder).

Next, we’ll put systems in place to streamline your success now and into the future. I'd rather express-track your time spent in Pinterest every week, so I'll be showing you a walkthrough of how you can automate your Pinterest marketing.

Converting Traffic

MODULE 03

It doesn't matter if you're product-based, service-based, online-based, or a mix of all of the above: bring all that creativity together into a Pinterest strategy, and let the METRICS tell you what to do more of. 

That's what this module's about. I show you the three places I tune into each month, the exact numbers I track and see what's working—and what's not—through my step-by-step process to refine your strategy going forward.

Analyze and Adjust Your Strategy

MODULE 04

The moment you join, you get instant access to the modules, plus all the updates I throw in when the platform shifts gears on anything.  In fact, we added fresh new content highlighting the newest features and strategies that are working TODAY on the platform. You won’t find this inside information anywhere else.



The Pinterest Lab arms you with the no-fluff, to-the-point how-to to put your pinning on auto-pilot, so you're only going to have to spend 30 minutes a week setting up your pins—crazy, yeah?

How to wake up to more "I found you from Pinterest" leads (instead of the pay-for-play FB ad funnel stress)

Why your pins aren't getting clicked on—just scrolled past

The mindset shift you need to adopt to understand that Pinterest is NOT social media ... so you can stop playing around with your marketing efforts here

How to multiply your traffic exponentially

How to take that traffic and turn it into the paying clients you've been dreaming of

What we did to make Pinterest graphics FAST, and what you can do to do the same (hint: I'm not going to tell you to use some fancy software)

How to put automation to work

Face-palmingly simple ways to analyze your traffic, because the data don't lie, my friend ... we need to examine it

Here's the kind of stuff I cover:

The JK Pinterest Template Kit to customize and make your own (and a video tutorial from my friends at Social Squares that will show you how to take one piece of content and design 10 different pins.)

EXCLUSIVE access to the Jenna Kutcher Pinterest community on Tailwind (this is the only way you get access, btw ... and your work will be available to 9,276,667 potential impressions!)

The Tailwind Automation Training: A quick start video to our automation platform, so you can figure out how to pin for 30-60 min. a week, set it and forget it.

A module walking you through how to set up a paid Pinterest ad that drives results from my very own ads manager.

Plus, access to me and my team in our Private Facebook Community where we will walk you through the course in 5 weeks with just 20-30 minutes of work a day. Let the implementation lab begin! 

I’m still going … because I know you may have avoided this platform in the past, and I want to do all I can to help you be in it to win it! 🙌🏼
Fast-track your success with:

All of that on TOP of the fluff-free foundational 4-step system.

And because I love a cherry on top—let’s talk extras.

Bonus!

I feel like a pinning badass!

Since joining The Pinterest Lab (starting at ZERO) I have gained 64k monthly views on my pins and 2,000 new followers! I now feel totally comfortable with the process of scheduling pins and I LOVE using Pinterest for my business. I feel like a pinning badass. 

From 0 to 30,000 in the last month alone...

I built my account from scratch after finishing the course. I have a VERY niche market so with the help of Jenna’s team I was able to come up with some ideas to try to collect people that were the perfect fit for my brand and now my top ten pins have collectively had over 30,000 organic impressions in just the last month alone. I have a very specific market, so being able to get in front of this many new people for FREE is invaluable.

I've 10x-ed my traffic

Since joining The Pinterest Lab I have increased my traffic tenfold and grown my email list from 30 people to over 500! My writings are finally being seen by more than just my mom, which has boosted my confidence and given me so much inspiration for more things I want to create. 

Facebook and Instagram just don't compare.

OMG! I've grown my Pinterest traffic by leaps and bounds. And, when I started tracking it against other social tools like Facebook and Instagram (bless their hearts) they just didn't compare. Pinterest is, hands down, the biggest traffic and lead source for my business. I've since paired this with email list building and now I'm growing my list like a champ, too. 

I made a sale days after implementing

Before I joined, I felt overwhelmed with social media, I couldn't keep going in the same direction with social media. Felt more intentional with my social media usage, freed up hours and hours that I used to spend clicking and hoping it would drive traffic, I increased my traffic + sales significantly and even made a very first sale on a brand new website just days after implementing.

My competitors aren't using Pinterest

Before I joined I felt unsure on how a local service based business could use Pinterest to target clients. I was shocked at how easy it was to learn and implement. I’ve gained confidence in using Pinterest for my business, increased traffic to my website, and found a source of marketing that none of my competitors are really using.

My views increased by 1,ooo

I was afraid that I just wouldn't be successful. Since joining The Pinterest Lab with Jenna Kutcher, I’ve increased by monthly Pinterest views from just 300 to over 30,000! Now? 56 % of my referrals to my website come directly from Pinterest. 

People are finding my website now

Before joining The Pinterest Lab I felt lost about how to utilize Pinterest for my business. Now? The Pinterest Lab gave me a total confidence boost in how to manage my Pinterest! I have noticed that I am getting lots more interaction on my page and my board "my work" has the most clicks so I am stoked people are finding my site through Pinterest!

I Got You

Those burning questions?

Do I need to pin ONLY vertical images? What if I have horizontal portfolio work?

How often should I post?

How many words are optimal from an SEO perspective? 

When we are repining other people's pins, should we update/change/comment the description fields?

Do you suggest using a Pin Save button for our images on our website?

Is it possible to create multiple pins even without a blog?

Where do I host and schedule my pins?

And as you crank through these trainings, put 'em into play, and start seeing numbers shift around, you're gonna have some questions. That's why I want to hear your questions—my team and I are at the ready, standing by inside the curriculum to answer YOU, 1-on-1 style and make sure you understand how to apply this training to your own business.

You'll find answers to questions like:

Whether you've been at the online marketing thing for a hot second (like, literally a hot second) or you've been building a brand for years, The Pinterest Lab will coach you to the website traction to something that's bigger and better than what you could gain by hustling to post every day …

This is based on the traffic and traction techniques I've learned from growing organically—and growing virally. 

I have the data on both, and I can tell you what it takes to leverage a pin into a paying client, customer, or partnership. Because "exposure" doesn't pay the bills—amen?

Sounds greaT!

Even better news? No matter which payment plan you pick, you'll get instant access inside The Pinterest Lab's foundational modules, bonus suite, access to my team, a template collection, and the JK TPL group board. 

You can get started TODAY for:

Turn your hard-won work into pinnable bait and an automated traffic system.

And in my dream life, you’d be sitting at my kitchen table, both of us laptops-out while I show you how my team makes a Pinterest plan happen. But since I’m doing that virtually, teaching you at your own pace and in your own time zone, I’m able to pull that price down—way down—at a payment that works for you.

Whip out that calculator — that's a total value of $1,400

My Fluff-Free Foundational 4-step System for Pinterest (value: $1,000)

EXCLUSIVE access to the Jenna Kutcher group Pinterest community (value: $150)

The JK Pinterest Template Kit + video, so you can customize and make your own pins (value $100)

The Tailwind Automation Training quick-start video to our automation platform (value $50)

How you get started with ads on Pinterest training (value $100)

When you enroll TODAY, you’ll click open your membership link to start:

So how much does it cost?

Hi! I’m Jenna Kutcher.

The unlikely girl behind the 2 Million monthly views

I’m an expert at online marketing., a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).

I’m a top-ranked business podcaster on iTunes and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire. My happiest days are spent behind my computer screen sharing my secrets with the world.

I’ll never forget one of the Day 1 questions my first official hire, Caitlyn, asked me.

“So what’s your Pinterest strategy?”

Ermmm … have fun designing a Barbie dream house while Drew and I sit on the couch and watch Homeland?

Well, THAT changed. 

My eyes were opened to how Pinterest can grow my traffic — and Pinterest went on to change my business.

What we did for MY brand transformed into The Pinterest Lab after we saw what kind of results we were getting. 

And now? You can get this strategically-paced training showing you the critical steps for pinning success—plus, the updates you crave as the platform's algorithm changes.

Loyal, happy, obsessed followers turned clients, who happily invest in your business?

An audience that is anxiously awaiting every post, every announcement, and every offering?

Sales driven through authentic, intentional posts that take the scammy salesman pitch and turn it on its head.

Creating a voice so recognizable, people will be able to spot your words and work from a mile away.

Can you imagine...

...THEN KEEP READING

Are you ready?

A: Hey friend, don’t worry! This whole course is entirely go-at-your-own-pace! Why? Because I want you to take your time, to implement as you learn, to listen and re-listen as many times as you need! You can take five days or five months! Everyone’s journey through The Pinterest Lab will look a little different and that’s the beauty of it.

Q: Right now is a busy time for me, I’m worried I won’t have time! Do I need to follow week by week or can I go at my own pace? 

01

A: This course is a lifetime course! So what does that mean for you? Well, it means you’re in luck! I want you to always have this content, so if you join now, it’s yours forever. I am constantly tweaking, adding to it, and recording new content so once you’re in, you’re in for everything that’s waiting for you now (and anything that’s coming soon!) 

Q: How long will I have access to the content? Will the course expire? 

02

A: Here’s the good news, this course is for any kind of business owner. From photographers to florists, calligraphers to designers, brick and mortars to bloggers, fitness gurus to foodies, big brands to ma and pa shops, the beauty of The Pinterest Lab is that our students span across hundreds of industries. Pinterest is a platform where your work can stand out, no matter what you do! 

Q: I’m a ____fill in the blank____ , will this work for me? 

03

A: Here is what The Pinterest Lab isn’t: it isn’t a place where I tell you how to scam people into following you or tell you that you need to spend hours upon hours behind your screen each day to make it work for you. In fact, I’m going to teach you how to feel empowered in your marketing strategy! You don’t need to worry that I’m going to take your money and run, I am an invested instructor who is set on making sure you are a success (because when you are a success, so am I!) This course is about living life beyond your online life and in finding your voice and groove so that you can get the right sets of eyes on your work! 

Q: I’ve bought other Pinterest courses before and have been disappointed. I’m worried this is “just another Pinterest course.” How is yours different? 

04

A: Since this is a go-at-your-own-pace course, it will differ for everyone. We’ve had students Netflix binge it in one day. The video content totals just under 4 hours and you can be on your way to a Pinterest strategy in no time. I recommend you listen to the modules once or twice, spend time completing the workbook and then implement. I love that you can pause during your busy weeks, take the modules on the go and revisit a lesson when you’re feeling stuck.

Q: My time is limited, how much time will I need to set aside each week for the content? 

05

A: Absolutely not! There is a reason why I chose to do a lifetime, go-at-your-own-pace course, why? Because life is busy, chasing dreams is busy, and running a business is busy! I want you to jump into the content when your life allows and when you’re really invested in the process and ready to rock! This course isn’t for people who just want a secret recipe or a one-stop shop, it’s for people who are ready to do the work. Only you can determine when the time is right to make big things happen! 

Q: Will I miss out on anything if I buy now and have to start the course later? The timing just isn’t right for me right now. 

06

A: Oh sweet friend, this is the time. Here’s what I think: if you ever decide to launch a business, start a blog, or sell a product or service, you’re going to wish you had started today. Sure, it’s going to take time, but time will pass anyway. This class will teach you how to grow a following and learn who you're speaking to (so that if your story ever includes any of the above, your audience will be warm and excited to join your newest adventure!) Trust me, your future self will thank you for taking a leap today!  

Q: I don’t have a business or product quite yet, why should I join now? How will this help me? 

07

Get the facts

And more. Seriously.

If you've listened to my podcast at all, you know I'm not an overnight-style business owner. No way. These things take time. 

BUT ... that said, The Pinterest Lab can quickly uptick your traffic in the short term. That's why I give you access to my private group, a collection of Pinterest templates that work, and more, so you can strategically get pinning for traffic.

And then for the long-haul?

So if you were ready YESTERDAY to get more eyes on the content you worked so hard to create and showcase on your website, it's time to join The Pinterest Lab and get:

Instant access to the 4-step foundational training modules 

The which-business-are-you focused module, delivered to help you get set no matter what type of biz you run

Full access to all updates and future bonus trainings as long as you're a member

The JK Pinterest Template Collection to customize and make your own (and a video tutorial from Social Squares all about designing your pins!)

EXCLUSIVE access to the Jenna Kutcher group Pinterest community (this is the only way you get access, btw ... and your work will be available to 9,276,667 potential impressions!)

Every single business I've learned from knew that they had to set up a business to run on its own in many capacities. In a word, leverage. Inside The Pinterest Lab, we'll leverage a long-term traffic strategy for you, and—of course—talk about how this all translates to 24/7 email list growth on autopilot, because that is going to be the secret to Pinterest profitability.

Push yourself outside your comfort zone, and get ready to have more eyeballs on your work through Pinterest—all inside the learning safety net we have for you inside The Pinterest Lab

Get ready to multiply your investment.

Last Updated February 23, 2021

We want you to be satisfied with your purchase but we also want you to give your best effort to apply all of the strategies in the Offerings. We offer a 30-day refund period for purchases of particular courses from Our Offerings. However, in order to qualify for a refund, you must submit proof (as detailed below) that you did the work in the course and it did not work for you.

In the event that you decide your purchase was not the right decision for you or your business, within 30 days of enrollment, contact our support team at support@jennakutcher.com and let us know you’d like a refund by the 30th day at 11:59 CST. You must include your coursework with your request for a refund. If you request a refund and do not include your coursework by the 30th day, you will not be granted a refund. All refunds are discretionary as determined by Jenna Kutcher LLC.

The work that you need to submit with your request for a refund includes ALL of the following items:
- Proof of completed course workbook;
- Completed course challenges including screenshots of social media postings (in accordance with course work);
- A live link to your website or fan page that shows consistent posting;
- Screenshot of inquiries and booking rate from the last 10 days;
- Your response email to an initial inquiry;
- The Profitable Pricing Guide completed and reflected on your website or in your pricing guide;
- A screenshot of your current “About Me” page following course guidelines; and
- Proof of active participation in the Facebook group.

We will NOT provide refunds more than 30 days following the date of purchase. After day 30, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.

Please note: If you opted for a payment plan and you do not request a refund within 30 days, and attach the required complete coursework as outlined above, you are required by law to complete the remaining payments of your payment plan.

If you have any questions or problems, please let us know by contacting our support team directly. The support desk can be reached at: support@jennakutcher.com!

Terms & Conditions

Last Updated February 23, 2021

We at Jenna Kutcher, LLC respect Your privacy. This Privacy Policy is designed to explain how We collect, use, share, and protect the personal information You provide to Us when You access Our website, purchase Our goods or services, or engage with Us on social media, as well as Your own rights to the information We collect.

Please read this Privacy Policy carefully. We will alert You to any changes to this Policy by changing the “last updated” date at the top of this Policy. Any changes become effective immediately upon publication on Our website, and You waive specific notice of any changes to the Policy by continuing to use and access Our site(s). We encourage You to review this Privacy Policy periodically, when You use Our website for any purpose or engage with Us on social media. You are deemed to have accepted any changes to any revised Privacy Policy by Your continued use of Our website after the revised Privacy Policy is posted.

INFORMATION THAT WE COLLECT

We collect a variety of information from You when You visit Our website, make purchases, or interact with Us on social media. By accepting this Privacy Policy, You are specifically consenting to Our collection of the data described below, to Our use of the data, to the processing of this data, and to Our sharing of the data with third-party processors as needed for Our legitimate business interests. The information We collect may include:

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Specifically, We may use the information and data described above to:

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3. Correspond with You; and
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8. Deliver targeted advertising; and
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14. Compile anonymous statistical data for Our own use or for a third party’s use; and
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LEGITIMATE BUSINESS INTERESTS
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Consent: We may use Your data, or permit selected third parties to use Your data, based on Your consent to Our use and sharing of that data. You may withdraw Your consent at any time, but doing so may affect Your ability to use Our website or other offerings.

As required by law: We may also use or process Your data as required for Us to comply with legal obligations.

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We may share Your information with third parties in certain situations. In particular, We may share Your data with third-party processors as needed to serve Our legitimate business interests, which include administration of Our website, administration of Your account, entering into contracts with You, communicating with You, taking orders for goods or services, delivering Our goods and services, identifying trends, protecting the security of Our company and website, and marketing additional goods and services to You. The legal basis for Our disclosure of Your data is both Your Consent to this Privacy Policy and Our own right to protect and promote Our legitimate business interests.

The following are specific reasons why We may share Your information:

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Business Transfers: In the unlikely event Our company engages in a merger, acquisition, bankruptcy proceedings, dissolution, reorganization, or similar transaction or proceeding, We may transfer or share Your data as part of that proceeding. In such transitions, customer information is one of the business assets that is acquired by a third party. You acknowledge that such business transfers may occur and that Your personal information can continue to be stored, used, or processed as otherwise set forth in this privacy policy.

Third-Party Marketing: We may disclose Your information to certain third parties as listed on our website for the purpose of enabling them to contact You so that they can offer You relevant goods and services.

Advertisers: We may use third-party advertising companies to run and manage Our ads, such as Southern Sass Group, LLC DBA System Envy on Facebook, Instagram and Pinterest to produce ads that appear when You visit Our website or mobile app. These companies may use information about Your visit to Our website and other websites that are contained in web cookies (as described below) to offer You personalized advertisements about goods and services that might interest You. We cannot control the activities of such other advertisers or web sites. You should consult the respective Privacy Policies of these third-party advertisers for more detailed information on their practices as well as for instructions about how to opt-out of certain practices.

Please note that, at this time, We do not recognize automated browser signals regarding tracking systems, which may include “do not track” instructions.

Other Third Parties: We may share information with advertisers, Our investors, or other third parties for the purpose of conducting general business analysis. If We do so, We will make reasonable efforts to inform You if required by law.

Interaction With Others: If You interact with others on Our website or mobile app, such as participating in a group chat or a group online course, other users may have access to some of Your data, including Your name, profile picture, and Your history of interaction with Our website, such as prior comments or posts.

Online Postings: When You post online, Your posts may be viewed by others, and We may distribute Your comments outside the website.

External Links: Our website may include hyperlinks to other websites not controlled by Us. We suggest You exercise caution when clicking on a hyperlink. Although We use reasonable care in including a hyperlink on Our own web page, We do not regularly monitor the websites of these third parties, are not responsible for any damage or consequences You suffer by using these hyperlinks. We are not bound by the Privacy Policies of any third-party website that You access by a hyperlink, nor are they bound by ours. We encourage You to read the Policies of those third-party websites before interacting with them or making purchases. They may collect different information and by different methods than We do.

Other Purposes: We may disclose Your personal data as necessary to comply with any legal obligation or to protect Your interests, or the vital interests of others or Our company.

TRACKING TECHNOLOGIES

Log Files: Like many other websites, We make use of log files. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.

Cookies: We also use cookies — small text files sent to Us by Your computer — and web beacons to store certain information. We may use cookies to authenticate Your identity, to determine if You are logged onto Our website, for personalization, for security, for targeted advertising, or for analysis of the performance of Our website and services. For example, cookies allow Us to recommend blog posts to You based on what You have read on Our site in the past. We use cookies that are not specific to Your account but unique enough to allow Us to analyze general trends and use, and to customize Your interaction with Our website. This information helps Us to understand the use of Our site and to improve Our website and service offerings.

We may use any or all of the following types of cookies:

Essential Cookies: These cookies help Us run Our website and improve Your experience with Our website. These cookies may allow content to load more quickly or allow You to access “members only” or repeat-users sections of Our website.

Functionality Cookies: These cookies allow Us to remember Your preferences from earlier visits to Our website, including login information, so that You do not have to input the same information multiple times.

Social Media Cookies: These cookies allow Us to record when You have engaged with a social media tool while visiting Our website. For example, We may record that You have “liked” a certain aspect of Our website. The social media application may also share data with Us that You have allowed it to share. If You wish to change Your social media sharing settings, please visit the privacy settings of the social media network.

Advertising Cookies: We may work with third-party advertising partners who collect information about Your browsing habits on Our website in order to later display a relevant ad about Our services when You are on a third-party site such as a social media platform. These cookies may also allow Us to access Your location.

In addition, when You first encounter Our website, You will be asked to “consent to cookies.” If You wish to disable cookies, You may do so through Your individual browser options. However, this may affect Your ability to use or make purchases from Our website. More detailed information about cookie management with specific web browsers can be found at the browsers’ respective websites. More information about cookies can be found at What Are Cookies? By continuing to use Our website and not disabling cookies on Your browser, You are consenting to Our use of cookies in accordance with the terms of this policy.

In addition, We may use third-party software to post advertisements on Our website or mobile application, to oversee marketing or email campaigns, or manage other company initiatives. These third-party softwares may use cookies or similar tracking technology. We have no control over these third parties or their use of cookies. For more information on opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Pixel Tags: We may use a pixel tag, which is a small graphic file that allows Us to monitor the use of Our website and provide Us with information regarding Your interaction with the website. These tags may collect the IP address from the device You are using, and the browser type. Pixel tags are also used by Our third-party partners to collect information when You visit Our website, and We may use this information to display targeted advertisements.

Email Confirmations: We may receive email confirmations when You open an email from Us. This allows Us to determine if users are responding favorably to Our email communications and to improve those communications.

Other Technologies: Other data technologies may be used that collect comparable information for security, fraud detection, and similar purposes, to give Us information about Your use of Our website, and to greater improve Our website and service offerings to You.

WEBSITE ANALYTICS
We may partner with third-party analytic companies, including Google Analytics and Shopify Analytics. The analytic companies may also use cookies (described above) or other tracking technologies to analyze visitors’ use of Our website or mobile app to determine the popularity of the content, and better understand online activity. We do not transfer personal information to these third-party vendors. However, in order to access Our website, You must consent to the collection and use of Your information by these third-party analytic companies. You should review their Privacy Policy and contact them directly if You have questions. If You do not want any information to be collected and used by tracking technologies, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Google Analytics: You can opt-out of having Your activity on Our website made available to Google Analytics by installing the Google Analytics opt-out browser add-on. This add-on prevents Google Analytics from retrieving information about Your visits to Our website. For more information about Google’s Privacy Policy, please visit: https://policies.google.com/privacy.

Facebook: You can opt-out of Facebook’s interest-based ads by visiting: www.facebook.com/help/

You can learn more about Facebook’s Privacy Policy at: 
www.facebook.com/full_data_use_policy.

PROCESSING YOUR INFORMATION
For the most part, We do not process Your information in-house, but give it to third-party processors for processing. For example, when PayPal takes Your payment information, they are a third-party processor. They process Your payment and remit the funds to Us. So in many instances, it will be necessary for Us to transmit Your information to a third-party processor, as We do not have the capability to perform these functions. More detail on third-party processing is detailed below.

However, We may, from time to time, process Your data internally. The legal basis for this processing is both Your consent to the processing, Our need to conduct Our legitimate business interests, and to comply with legal obligations. Our purposes in processing this information, if We do, is to administer, maintain, and improve Our website and offerings, to enter into contracts with You, to fulfill the terms of those contracts, to keep records of Our transactions and interactions, to be able to provide You with goods and services, to comply with Our legal obligations, to obtain professional advice, and to protect the rights and interests of Our company, Our customers (including You), and any third parties. We may process the following data:

1. Data associated with Your account, such as Your name, address, email address, and payment information.

2. Data about Your usage of Our website, such as Your IP address, geographical information, and how long You accessed Our website and what You viewed.

3. Data related to Your personal profile, such as Your name, address, profile picture, interests and hobbies, or employment details.

4. Data that You provide Us in the course of using Our services.

5. Data that You post on Our website, such as comments or responses to blogs.

6. Data that You submit to Us when You make an inquiry regarding Our website or offerings.

7. Data related to Your transactions with Us, including Your purchase of Our goods or services. This information may include contact details and payment information.

8. Data that You provide to Us when You subscribe to Our emails or newsletters, including Your email address and contact information.

9. Data that You submit to Us via correspondence, such as when You email Us with questions.

10. Any other data identified in this policy, for the purpose of complying with Our legal obligations, or to protect the vital interests of You or any other natural person.

INTERNATIONAL DATA
Our website is hosted by servers located in the U.S therefore, if You reside outside the U.S, some of Your data will be transferred internationally to and stored on those servers. In addition, We may use third-party processors (including payment processors) and subcontractors located in the U.S. We use all reasonable methods to protect the safety of Your data during transfer, including hosting Our website on reputable servers and engaging reputable third-party processors. By using this site and providing Us with information, You consent to this transfer, processing, and storage of Your information in the U.S. Note that the privacy laws in the U.S may not be as strict as those in other countries. Please be aware that:
● We may transfer data that We collect to locations outside of Our headquarters for processing or storing, and the data may be processed by Our staff or by third-party processors. For example, We may engage third parties to fulfill orders. By submitting Your personal data, You agree to this transfer, storing, and processing. We take all reasonable steps to make sure Your data is treated securely and in conformity with this Privacy Policy.
● Data that is provided to Us is stored on secure servers. Payment information and other sensitive data will be encrypted to ensure its safety.
● The transmission of data via the internet is never completely secure, and We cannot guarantee the security of data that is sent to Us electronically. Your transmission of data to Us is at Your own risk.
● Where data that You have transmitted to Us is password protected, You are responsible for keeping the password confidential. You are exclusively responsible for any breaches of Your data that results from Your own disclosure of or failure to protect Your password.

We use website hosting servers/third-party processors/subcontractors located in Canada which has received an Adequacy Determination from the European Commission, meaning that the European Commission has determined that appropriate safeguards are in place to protect data once it is transferred to that country.

DATA RETENTION
We retain personal data as long as it is needed to to conduct Our legitimate business purposes or to comply with Our legal obligations, or until You ask Us to delete Your data. For example, We will retain certain personal information indefinitely for the purposes of maintaining Your account, unless and until You delete Your account. Data that We gather for a specific and particular purpose, such as assisting law enforcement or analyzing trends, will be kept for no longer than is necessary for that particular purpose. Data that is no longer needed by Us for any of the purposes listed above will be permanently deleted.

We will honor Your request to delete Your data, as described more fully below, unless We are required by law to retain access to the data. However, note that We cannot control the retention policies of third parties. If You wish to have any third parties, including those to whom We’ve transmitted Your data, delete that data, You will need to contact those third parties directly. You may request from Us a list of all third parties to whom We have transmitted Your data.

We may retain usage data (that is, data that is gathered by Our company or third-party analytics companies for the purpose of analyzing the use of Our website) as needed for internal analysis purposes. This type of data is usually retained for a shorter period of time than personal data, unless the data is necessary to improve the security or functionality of Our website or offerings, or We are legally obligated to retain the data for a longer period of time.

SECURITY OF YOUR INFORMATION
We take all reasonable steps to protect Your personal data and keep Your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information You transmit to Us.

By consent to this Privacy Policy, You acknowledge that Your personal data may be available, via the internet, around the world. We cannot prevent the use or misuse of Your data by other parties.

We will notify You promptly of any known breach of Our security systems or Your data which might expose You to serious risk.

CHILDREN
This website or mobile app is not designed for use by children under age the applicable age of consent in Your country, and We do not knowingly solicit personal data from anyone under the applicable age of consent in Your country . If You are under the applicable age of consent in Your country , do not access or use Our website or related products or services. If You become aware that We have collected data of anyone under the applicable age of consent in Your country , please contact Us so that We may delete that data.

SENSITIVE DATA
We request that You do not submit any sensitive data to Us, via public postings, email correspondence with Us, or any other method, including social security number, health data, genetic data, or information related to Your ethnic origin, religious beliefs, or criminal history. If You do send Us this information, then by doing so You are consenting to Our use, storage, and processing of this information in accordance with this privacy policy.

YOUR RIGHTS
You have certain rights with respect to Your personal data, as outlined below. Note that We may charge You a reasonable fee for actions that You ask Us to take with respect to Your data. In addition, We reserve the right to request that You provide Us with evidence of Your identity before We take any action with respect to the exercise of Your data rights. Further, Your rights may be restricted or nullified to the extent they conflict with Our compelling business interests, the public interest, or the law.

UPDATE ACCOUNT INFORMATION
You have the right to update or change any information You have provided to Us. To update or delete Your information, please contact Us at support@jennakutcher.com.

CONFIRM PERSONAL DATA AND ITS USE
You have the right to request that We confirm what data We hold about You, and for what purposes. You also have the right to confirmation of whether We process Your data or deliver Your data to third-party processors, and for what purposes. We will supply You with copies of Your personal data unless doing so would affect the rights and freedoms of others.

Change Consent: You have the right to change Your consent to Our use of Your information. In such cases, We may require You to delete Your account with Us, as described above, and You may not have full access to Our website.

Request a Copy of Data: You have the right to request a digital copy of the data that We hold about You. Your first request for a copy of Your personal data will be provided free of charge; subsequent requests will incur a reasonable fee.

Transfer Your Data: You have the right to request that We gather and transfer Your data to another controller, in a commonly used and machine readable format, unless doing so would cause Us an undue burden.

Delete All Data: You have the right to request that We delete all data that We hold about You, and We must delete such data without undue delay. There are exceptions to this right, such as when keeping Your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the exercise or defense of legal claims. Such a request may result in a termination of Your account with Us and You may have limited or no use of Our website.

Emails and Communications: You may opt out of receiving future email correspondence from Us by checking the appropriate box when You register for the account or make a purchase. You may change Your communication settings by contacting Us at support@jennakutcher.com.

Marketing Communications: You may opt out of receiving any third-party marketing communications or having Your personal information used for marketing purposes. You may do this by contacting Us at support@jennakutcher.com.

Processing: You may, in some circumstances, restrict the processing of Your data, such as when You contest the accuracy of Your data or when You have objected to processing, pending the verification of that objection. When processing has been restricted, We will continue to store Your data but will not pass it on to third-party processors without Your consent, or as necessary to comply with legal obligations or protect Your rights or those of others or Our company. In addition, You may opt out of any processing of Your data altogether. Note, however that doing so may result in the termination of Your account and loss of access to Our website.

Complaints: If You are an EU resident, You have the right to complain to a supervising authority if You believe We are misusing Your data or have violated any of Your rights under this Privacy Policy or applicable law. You may do so in the EU member state in which You reside or have Your place of business or in which the alleged infringement took place. If You are located outside the EU, You may have rights under privacy laws in the jurisdiction where You live.

CALIFORNIA PRIVACY RIGHTS
The State of California has established its own unique regulations that apply to California residents.

As of its effective date of January 1, 2020 We are also compliant with the California Consumer Privacy Act Of 2018, Cal. Civ. Code §§ 1798.100 Et Seq. (CCPA).

Any California resident may request, free of charge, the personal information We have collected or stored about themselves or about a member of their household. For security purposes, We reserve the right to ask for verification of Your identity and proof of your California residency at the time of your request.

Any California resident has a right to request the personal data We have collected, or request deletion of the personal data We have collected, including but not limited to:

● Any personally identifying information, such as a real name, alias(es), mailing or resident address, IP address, email address, account name, biometrics, or any other data that could uniquely identify a California resident; and
● Commercial information, including products or services purchased, obtained, or considered, search history, interactions with Our website, or any other purchasing or browsing history of Our site and/or offer(s); and
● Site comments made publicly or privately; and
● Geolocation data; and
● Professional or employment-related information; and
● Education information.

We reserve the right to collect any of the above data on California residents and their households.

We do not plan on selling your data. Regardless, any California resident can email us at support@jennakutcher.com to explicitly request to opt-out of any such sale of data.

California residents also have the option to request a full deletion of their account and any data We have collected and associated with them.

We agree to comply with any data request or deletion made pursuant to the CCPA in a reasonable timeframe, during normal business hours and excluding holidays or Our pre-scheduled time off.

NEWSLETTER PRIVACY
We offer the opportunity for You to volunteer certain information to Us that is used for email and marketing purposes. This information includes, but is not limited to, Your name and email. You will have an opportunity to unsubscribe from any future communications via email, but We reserve the right to maintain a database of past email subscribers. We reserve the right to use this information as reasonably necessary in Our business and as provided by law. Your information will be shared with reasonably necessary parties for the ordinary course of conducting Our business, such as through Facebook ads or Google Pay Per Click marketing campaigns.
 

Privacy Policy